All Creatures welcome

Lion relaunched Little Creatures with a mission to become the most inclusive beer in Australia. Partnering with the Sydney Gay and Lesbian Mardi Gras, the brand was brought to life with stunning visuals from Ruslan Khasanov and a remix of Scissor Sisters classic anthem ‘Let’s have a Kiki.’

 
 

Cheeky Cherub

The tastefully underdressed Little Creatures Cherub sits at the heart of all the brand and digital activity as the catalyst of fun - a cheeky host welcoming all little creatures to join in something unexpectedly awesome.

 
 

Limited Cherub Art Print
As part of the campaign, a limited edition signed art print was made available to one lucky customer, via an Instagram campaign

 
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