Comedy Sets
In 2021, search interest for Anytime Fitness had declined. Meanwhile, searches for online workouts (...and UFC, butter chicken & ASMR eating) were on the rise. So to catch the attention of Aussies browsing online and build awareness for Anytime Fitness we created ‘Comedy Sets’ – a YouTube campaign that targeted trending topics.
Chin ups meet standup
Combining a standup comedian, a chin up bar and a bucket load of one liners, we created hundreds of unique and entertaining ads. Each one tailored to the videos people were searching for on YouTube. At a time when people weren’t searching for gyms, Comedy Sets helped make Anytime Fitness more relevant than ever.
