Super Sonic Screenings

How do you create extra hype around the launch of a blockbuster movie like Sonic the Hedgehog 2? Leak the movie a whole week earlier then it was meant to be premiered in cinemas.

Turning Adshels into movie screens, we streamed the entire blockbuster movie to anyone who found the locations on Twitter. The only catch, you had to watch the movie at Sonic speed.

The World’s Fastest Movie Trailer

We also supported Super Sonic Screenings with the World’s Fastest Movie Trailer. A trailer that summarised the entire film in the blink of an eye, was posted online and has gathered nearly half a million views on YouTube alone.