SoundTrips
So how did we entice more domestic travellers to choose New England High Country and hear the stories of our First Nations people?
We turned in-car Spotify ads into an acknowledgement of country, by sharing First Nations history and stories as people drove through the area.
The New England High Country region is filled with cultural history, including indigenous stories of our past.
SoundTrips
‘SoundTrips’ uses a driver’s GPS location to trigger a series of Spotify ads with the voice of a First Nations storyteller sharing a piece of history about the area they are driving through.
Each ad then invites drivers to take certain exits, stop at landmarks, explore NEHC, and along the way, step into the culture of our first nations people.
