3 Body Problem Launch.
I was part of the core pitch team that won the global activation for a New Netflix Sci-Fi series, 3 Body Problem. Themes central to the show were used as activations in ground breaking ways. The campaign utilized Holographic screens, Virtual reality and the Las Vegas Sphere.
Las Vegas Sphere
The activation launched the evening before the show aired. A giant eye formed on the sphere and ominously starred around the cityscape. It then glitched and the words ‘ You Are Bugs’ appeared, concluding with a strange symbol.
SXSW Hologram
SXSW in Austin was our second location for the following stunt, working with Kaleida we created a 30 second animated Hologram that featured key scenes from the show
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VR Experience
~ VR Experience
CES 2024 Experience
What better place to create an immersive Sci-Fi experience than CES 2024, the world’s leading event for Tech. Replica ‘VR Headsets’ immersed ‘players’ in the various levels of the show, bringing to life those heart racing moments of suspense and survival.
