Pirates of the High-Fees

In our new campaign for World First, the big 4 banks of Australia are re-imagined as villainous vagabonds plundering on the high fees. Using the colours of the banks, we created 4 pirate characters from scratch and got the best in the business in New York to bring them to life in beautiful painted 3D models. To top it off we branded a tall ship on Sydney harbour with our pirates on board.