Kit Codes


The A-League had been seeing a dip in attendance for live matches in recent years. Clubs had enjoyed a loyal fan base but needed to diversify their audience with a new set of fans: Esports enthusiasts & gamers.

 

Partnering with EA sports and the FIFA franchise we created a set of limited edition FIFA 21 kits that could only be unlocked once you attended a live A-League fixture.

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Each match ticket contained a Kit Code that could be redeemed through the FIFA companion app - unlocking 4 ultra rare kit designs.

 
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