Maccas | Squid Games.
I was part of the core pitch team that won the global activation for a New Netflix Sci-Fi series, 3 Body Problem. Themes central to the show were used as activations in ground breaking ways. The campaign utilized Holographic screens, Virtual reality and the Las Vegas Sphere.
Las Vegas Sphere
The activation launched the evening before the show aired. A giant eye formed on the sphere and ominously starred around the cityscape. It then glitched and the words
‘ You Are Bugs’ appeared, concluding with a strange symbol.
