Maccas | Squid Games.
We launched an epic collaboration between Netflix and McDonald's with the Squid Game Meal Dalgona Candy Challenge, a true world-first inviting players to tackle one of four different candy shapes from the show's iconic scene – only this time the greatest challenge is the Golden Arches M.
The Box
This fully integrated experience campaign features custom packaging, an immersive mobile game, complete with unique artwork from graphic Korean Artists, which depicts key scenes from the show.
The Film
The Launch Film was voiced by none other than Jeon Young-Soo (전영수) – the official Game Instructor from the Squid Game series.